Cooperation between HBB & POP UP SHOPS

The center developer and operator HBB from Hamburg has entered a long-term cooperation with the platform POP UP SHOPS from Switzerland. Retail and real estate expert Stephan Jung advised in his capacity as advisor of POP UP SHOPS.

The center developer and operator HBB from Hamburg has entered a long-term cooperation with the platform POP UP SHOPS from Switzerland. Retail and real estate expert Stephan Jung advised in his capacity as advisor of POP UP SHOPS.

This is the first cooperation between the Swiss company and a center operator in Germany, which is also active in Switzerland, Great Britain and the USA.

POP UP SHOPS is a leading online marketplace for pop-up, mall and promotional spaces and connects landlords with innovative brands, companies, designers and artists looking to rent space. As a fully-digital platform POP UP SHOPS has digitized the entire booking and payment process between tenants and landlords. Also the contract handling is paperless.

André Stromeyer, Managing Director of HBB Centermanagement GmbH & Co. KG, sums up the cooperation: "We see great potential in this cooperation to further expand our activities in the pop-up and mall marketing sector and to simplify the processes for tenants and landlords."

"Especially the full service concept with the complete automation of processes including handling of payment processing and the paperless handling of rental contracts convinced us of the product", says Senior Marketing Manager Janick Schneider, who is responsible for the marketing of the Pop Up Shops as well as mall and promotional spaces in the HBB Centers.

"With active online marketing and efficient letting of short-term pop-up and mall spaces center operators can cater to the constantly rising demand for flexible spaces. We are pleased to support HBB in further expanding its activities in the pop-up and mall marketing sector," says Chalid El Ashker, Managing Director of POP UP SHOPS.

"A lot of development work has gone into the platform and we can see that the high level of automation enables fast and customized leases. Thousands of brands meet vacant spaces here: the perfect matchmaking. With the help of AI, the provider is currently developing further innovative tools that will be groundbreaking," says Stephan Jung, Advisor.

Media contact: POP UP SHOPS AG Chalid El Ashker Mail: media@popupshops.ch