The Success Story of Chlungelibox with Temporary Spaces
POP UP SHOPS in conversation with Melanie Köhli, owner of Chlungelibox, about her brand, using temporary spaces and the POP UP SHOPS platform.
Chlungelibox is a small business owned by two women, Melanie Köhli and her mother who both share the same love for handicrafts. Melanie’s mother used to have her own business called “Sunflower” but after giving it up 6 years ago, Melanie decided to launch Chlungelibox. They sell knitted and crocheted items such as socks, stuffed animals, bookmarks, baby blankets and more. It is her way of pursuing her hobby while making people happy and generating an income by selling her work.
The main reason why they use temporary spaces to sell and promote is because Melanie has a full time job besides Chlungelibox, so there is simply not enough time nor inventory to operate a permanent store. Using pop up spaces has impacted the business enormously. Not only has it helped them to sell the products but more so to spread awareness about the brand by reaching many visitors and word-of-mouth recommendation. It has also boosted their website traffic and their revenue by receiving follow-up orders online, by email or phone.
Melanie says that they were skeptical about renting temporary spaces in the beginning but after seeing the final accounts and being overrun by follow-up orders, they knew it was the right decision. All their expectations were surpassed as they would have never thought that such a huge success was possible.
They find that using the POP UP SHOPS platform has simplified the booking process a lot. Booking a space is now as easy as online shopping or booking vacation. The only thing that takes a bit more time is signing up for the first time.
“Take a chance! The brand’s level of awareness will definitely rise. It is especially good for smaller and newer, lesser known brands. POP UP SHOPS works with partners such as Migros and therefore can provide spaces with high footfall. The investment is absolutely worth it!” - Melanie Köhli, owner of Chlungelibox
Check out their next pop ups:
Wednesday, 13.10.2021: Monatsmarkt im Stedli Aarberg Duration: 09:00 - 17:00 Uhr
Monday, 29.11.2021 - Samtsag, 04.12.2021: Ausstellung auf dem Promoplatz im Migros Brüggcenter in Brügg (Zwischen den beiden Eingängen, gegenüber vom Kiosk) Duration: Gem. Öffnungszeiten des Migros Brüggcenters