The Top 10 Most Innovative Pop Ups
All over the world, brands are choosing pop ups as their go-to strategy. Whether they use pop ups to launch a new product or to increase visibility, pop ups are everywhere.
Pop Ups are nowadays essential for a business, as we discovered in our Pop Up Evolution article. All over the world, brands are choosing pop ups as their go-to strategy. Whether they use pop ups to launch a new product or to increase visibility, pop ups are everywhere. Now is the time for retailers to differentiate from their competitors by innovating and creating consumer experiences that are fresh and original.
There are many examples of innovative pop ups, but we have selected a list of our favorites.
Ice Hotel: The Ice Hotel is the ultimate pop up. It is built every year around November through March and it is completely made out of natural ice and snow. Every year it is different, with different designs. It has been operating for 30 years and it provides the ultimate exclusive experience.
IKEA: Ikea’s Pop-Up Stores for its 20th anniversary in Spain: They opened two pop up stores, one in Barcelona and one in Madrid, both in the center. This then transformed into IKEA opening stores in the center of the cities around the world.
IKEA Pop Up
Chanel’s Coco Café: For the launch of their new Rouge Coco Gloss, Chanel opened pop up cafes all over the world. This experience was a game changer for the brand, as they reached a much younger audience than they originally did. They also were present in music festivals, and Vogue's Fashion Night Out.
Chanel's Coco Café
Porsche and their temporary pop- up in the French Alps: Located near Val D’Isère, it included test drives on an off-road obstacle course, for customers to test the capacities of their new Cayenne on the snow. It was the “world’s highest pop up-store”, at 2.300m. Not only could the customers see it, but also skiers and visitors at the resort. This initiative upgrades the car's value, since the shopping experience does not end when you buy the product. This is something that most high end car makers are doing, with driving lessons on the snow, or events.
Porsche's Pop Up
Vestiare Collective Pop up in Madrid: The Palacio Santa Barbara, a historic building from the 19th century, was home to an installation combining a sales space, an ongoing authentication workshop and an exhibition devoted to iconic fashion garments. This is a good example of merging online and offline customer experience. Vestiaire Collective is an online platform, and opening a pop up allows for consumers to see physical products, making them more engaged.
Vestiaire Collective's Madrid Pop Up
Pantone Café Monaco & Paris: Their main idea is to explore the taste of color. As Pantone is a color identification method that is mainly used in the art Industry, be it design, or fashion or art, the idea is also transmitted to their beverages and snacks.
Hermès with Hermèsmatic: This pop up lets consumers update their own scarves via washing machines and dip-dying, while discovering the new Hermès collection.
Casa Corona: Corona created various pop ups in different locations, such as Madrid, Brussels and Australia during the summer months or special events such as the World Surfing League.
Chez Vrony’s pop up at the Widder Hotel: They manage to mimic the atmosphere of the Swiss Alps, but in the heart of Zurich - for those customers who cannot escape to the mountains but want to feel the Matterhorn vibe.
Chez Vrony's Zurich Pop Up
Dior Capri: Dior introduced a pop up overlooking the Mediterranean sea in Capri. Its dream location also reinterpreted traditional local ceramics. Accessible by sea, it also provided a boat service for its customers.
As shown by these great examples, pop up shops contribute significantly to portraying and enhancing a brand’s image and values. This is essential to creating a brand culture and a strong footprint. Inspire yourself from these pop up success stories and book your space HERE.