New York

Procell Partners x Tommy Hilfiger

150 Grand Street, Brooklyn, NY 11249, USA

11/04/2019 to 12/01/2019

  • Shop
  • Fashion
  • Lifestyle

Vintage Archival Collection Pop-up

Vintage store and cultural archivist Procell has partnered with Tommy Hilfiger on a curated collection of the brand’s key pieces from the ’90s and early ’00s. For one month starting November 1 the pieces will be available at Tommy Jeans Platform, the brand’s directional pop-up in Brooklyn.

Each item in Procell’s selection nods to cultural influences that defined the ’90s and ’00s, namely hip-hop’s penchant for Hilfiger athletic wear. Pieces include a hi-vis orange puffer vest, Tommy Sailing Gear vest with reflective detailing and cap reading “THA OFFICIAL APPROVED” in embroidered lettering. Designer and stylist Aleali May, one of only two women to design for Nike’s Jordan brand, stars in the collection’s lookbook.



Procell Partners x Tommy Hilfiger

150 Grand Street, Brooklyn, NY 11249, USA


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