Bullring Shopping Centre, Birmingham

Hammerson’s flagship destination transformed Birmingham’s city centre when it was developed in 2003. Comprising of Bullring and Grand Central, The Bullring Estate’s line-up of international brands, coupled with its excellent transport links, makes it one of the UK’s most successful shopping and leisure destinations, attracting a nationwide audience.

• Visitors: 39.6 million per year
• Total population catchment: 3.6 million people - one of the largest in the UK
• Number of retail, leisure, and food & beverage occupiers: 227
• Average dwell time: 79 mins
• Average number of visits per year: 39
• Available spend in the catchment: £17.6 billion excluding VAT

Dominance: The Bullring Estate has more than half the retail footprint of Birmingham city centre.

Offer and performance: With an unrivalled footfall and an offer across retail, leisure and wellbeing, many of the brands at The Bullring Estate are top performers both regionally and nationally.

Engaged consumers: The Bullring Estate’s consumers are some of the most loyal and engaged of any destination in the UK.