Ok, so you’ve got your product, your location, your inventory, your staff, and your advertising – but what about the shop design?
Close your eyes, and try to image how many times you have been scrolling your facebook news feed and have stumbled upon a shared video of a brand-consumer interaction, or how many times you may...
Opening up a pop-up shop is on the to-do list of many digitally native [vertical] brands (DNVB) these days. Amongst other things a physical store can also help to increase brand awareness, boost...
Out with the old and in with the new! And no – we aren’t talking about the transition from physical to online retail. – On the contrary, what we’re actually talking about is the transition in the...
Walk through any major city and you will find at least one temporary shop front, capitalising on the perception of exclusivity and appeal that comes with any fleeting opportunity. Brands big and...
New York City, Berlin, London and Paris – These shopping meccas are offering unique and temporary holiday storefronts, making way for the new way of retail – the Pop-up.
With the increasing popularity of pop-up shops, art galleries profit from renting out their turnkey spaces to brands – often with readily available Wi-fi, heat, air-conditioning and restrooms.
Die Umsetzung des Konzepts «Zukunft Innenstadt» wird konkret.
Ein zwischengenutzter Laden ist besser als ein leerer Laden.
Wie wir einkaufen, hat Auswirkungen darauf, wie die Stadt und die Region künftig aussehen werden. Ein Ausblick.