Main Street Unionville is one of the Greater Toronto Area’s most cherished heritage destinations, blending old-world charm with modern retail appeal. Lined with beautifully preserved 19th-century buildings and mature trees, the street is home to a curated mix of independent boutiques, cafés, and restaurants including the Varley Art Gallery, Jake's On Main, Unionville Arms Pub & Grill, the Alley, and Pretty Thingz, among others. The street also features a charming historic train station that, while no longer in operation, still sees trains passing by regularly.

Easily accessible via Highway 404 and the nearby Unionville GO Station with direct transit to downtown Toronto, Main Street attracts over 1 million visitors annually, drawing strong foot traffic from local residents, regional tourists, and day-trippers who come for its unique atmosphere and vibrant community events, making it an ideal setting for pop-ups, activations, and filming.