FILA Celebrates Its "Explore" Collection With an Immersive NYC Pop-Up

Following the release of its limited-edition “Explore” collection, FILA will be amplifying the series of outdoors-inspired clothing and accessories through an Instagram-worthy pop-up in NYC’s SoHo neighborhood. The setting encourages shoppers to tap into their adventurous side through a build that blurs commerce and immersive installations.

Attendees will be guided through a multi-sensory journey, being met with four eco-inspired environments informed by the capsule’s four categories: Canyon, Mountains, Woods and Elements.