This lobby offers a striking first impression, ideal for events, marketing activations, and pop-up installations. The centerpiece is its soaring multi-level atrium capped with a skylight, which floods the space with natural light during the day and creates an open, airy atmosphere. The tall sight lines give strong visual impact, making it a prime location for branded displays, suspended installations, or tall statement pieces that can be seen from multiple floors.

Earthy design elements such as warm wood railings, lush indoor greenery, and a tranquil water feature create a balanced environment that feels both sophisticated and inviting.

In the evening, the lobby transforms under artificial lighting, with the atrium’s height and reflective surfaces coming alive in a softer, more ambient glow. Strategic illumination of the plants, water, and architectural lines could make nighttime activations particularly striking, offering a unique atmosphere for cocktail receptions, product launches, or VIP gatherings.

The layout, with its open central area and surrounding sight lines from upper levels, enables multi-angle engagement and layered branding opportunities. Visitors can interact with experiences on the ground floor while also being visually engaged from above. Combined with its natural beauty and architectural drama, this lobby is a versatile and high-impact setting for memorable brand experiences.